Brussels Airways retains its concentrate on the African continent
BRUSSELS, Belgium, 18 November, 2021 -/African Media Company(AMA)/- At this time, Brussels Airways presents a brand new model identification, confirming its place available in the market as Belgium’s residence service and the Africa knowledgeable of the Lufthansa Group. Up to date colors, a brand new emblem and plane livery are the visible token of the airline’s new chapter, stating its readiness for future challenges and reemphasizing on the significance of the Belgian model. A chapter with a robust concentrate on buyer expertise, reliability and sustainability whereas holding a aggressive cost-structure.
As a consequence of the COVID-19 disaster, Brussels Airways accelerated and intensified in 2020 its transformation plan Reboot Plus, with a view to pave the way in which for a future-proof firm that is ready to face the competitors, with a sound and wholesome price construction.
After the restructuring, the corporate began the second section of its Reboot Plus plan: the build-up and enchancment section. Brussels Airways now turns its consideration to the longer term with strategic investments in an improved buyer expertise, new applied sciences, digitization, new methods of working, and the event of its staff.
The Belgian firm is remodeling to change into a wholesome, worthwhile airline that provides views to its clients, companions and staff; an airline with a continuing concentrate on the surroundings and the discount of its ecological footprint. A New Brussels Airways.
“We need to clearly mark the beginning of the New Brussels Airways. For our clients, who deserve the very best, but in addition for our staff, who’re dedicated to the transformation that we’re pushing ahead and to which they contribute daily. That’s the reason right this moment we current the visible translation of our new begin. With this new model identification, we’re prepared to indicate our clients, our staff, our companions and all different stakeholders that we’re turning a web page. As one of many 4 Lufthansa Group community airways, we’re constructing the way in which in direction of a promising future. We see this new model identification as an emblem of confidence in our firm – re-emphasizing our identification as Belgium’s residence service.”– Peter Gerber, CEO of Brussels Airways
Through the coronavirus disaster, the African community of Brussels Airways remained crucial marketplace for the corporate, with essentially the most steady flight provide. Additionally sooner or later, Brussels Airways will proceed to function the African competence heart for the Lufthansa Group and proceed to put money into the continent.
The primary A330 plane – the plane sort that Brussels Airways operates to Africa – that will likely be painted within the new collors is OO-SFH and will likely be prepared in Could 2022.
“This new model identification is a really logical step for Brussels Airways. After years marked by so many adjustments, it is very important make clear and ensure our place available in the market. We’re turning into a brand new firm, with new cabin interiors, digitized processes, fleet renewal with A320neo’s on the way in which, and far more to return. Along with At this time Company, we created a extra up to date branding, one that’s match for our digital age, one which represents a dependable and trendy airline.”– Michel Moriaux, Head of Advertising and marketing at Brussels Airways
The brand new model identification features a new model of the Brussels Airways signature purple and blue colors, now a deeper purple and a darker shade of blue. The dotted “b”, which right this moment adorns the tails of its fleet, makes method for 9 dots of various sizes within the type of a sq., to signify the variety of its clients, its locations and its staff. No dot is alike. The up to date emblem additionally makes use of a brand new, extra trendy sort font. The 2 phrases of the model identify at the moment are stacked, with the phrase “brussels” gaining extra significance with its bigger measurement to emphasise the airline’s Belgian identification. The brand new plane livery, exhibits a zoom on the dotted emblem on the tails, a recent white physique and a continuation of dots in several shades of blue and gray.
Subsequent to the brand new visible identification, the brand new model identification additionally interprets into a brand new tagline: “You’re in good firm”.
“We’ve chosen for a tagline that underlines our Most worthy asset; the hospitality delivered to our passengers by our unimaginable workers. Their method of working, on and behind the scenes, ensures that our passengers are in good arms. By committing to transparency, by investing in a greener and extra comfy fleet, by being 24/7 out there and by ensuring that our passengers sit collectively with out an additional cost, we need to provide our clients what actually issues to them. No small print, simply widespread sense.”– Michel Moriaux, Head of Advertising and marketing at Brussels Airways
“I want to sincerely thank all of the Brussels Airways colleagues who’ve contributed in any approach to right this moment’s essential milestone in our historical past. Whereas going for a New Brussels Airways, our concentrate on price and sustainability stays of utmost significance to us. To keep away from creating waste and excessive manufacturing price, our new model identification will happen in a phased strategy. Our plane will for example not be repainted earlier than their portray due date, as to not waste cash, sources, nor paint. As a consequence, the repainting of the fleet will take a number of years. This additionally signifies that you’ll nonetheless stumble upon our “previous” branding, as we commit ourselves to utilizing sources till they’re depleted or have reached their expiry date.”– Wencke Lemmes, Head of Buyer Expertise, Product and Advertising and marketing at Brussels Airways
Extra visuals out there HERE.
Distributed by African Media Company (AMA) on behalf of Brussel Airways.
About Brussels Airways
Brussels Airways is Belgium’s nationwide airline, connecting the capital of Europe to greater than 70 locations, whereof 15 in Africa, the continent that Brussels Airways carries closes to its coronary heart. Furthermore, Brussels Airways gives 60 locations in Europe, 2 in North America and Tel Aviv. The corporate employs 3,100 staff and operates 38 plane.
Brussels Airways gives cargo capability on all its flights, commercialized by Lufthansa Cargo. The airline additionally handles the every day upkeep of its plane fleet.
Brussels Airways is likely one of the 4 Lufthansa Group community airways (Austrian, Brussels Airways, Lufthansa and Swiss) and member of Star Alliance. The corporate was based in 2002 and is 100% owned by Deutsche Lufthansa AG.
Extra data on brusselsairlines.com
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